Sam and Dusty Knitwear
A premium knitwear brand celebrating British wool, craftsmanship and timeless design inspired by life in the countryside.
A premium knitwear brand celebrating British wool, craftsmanship and timeless design inspired by life in the countryside.
Designed in rural Northumberland, Sam & Dusty Knitwear reflects a lifestyle shaped by open landscapes, farming traditions and the rhythm of countryside life.
The aim is simple.
To create knitwear that feels equally at home on muddy country paths, in farmyards, at long farmhouse lunches or in the city.
Clothing that adapts to life rather than restricting it.
Every garment will be produced in the UK using traceable British wool.
This natural material supports British farmers while delivering warmth, durability and sustainability.
Each piece connects the wearer to the landscape it comes from and the heritage of British textile craftsmanship.
“I’m very excited to be writing my book with Eleanor Mills, a former editor of The Sunday Times and The Sunday Times magazine, which tells the story from breaking down to breaking through, my journey from bankrupt single mum to multi-award winning entrepreneur.”
— Sarah Pittendrigh
Sam & Dusty Knitwear will launch with a carefully curated collection designed to balance practicality, comfort and timeless style.
This is slow fashion with a story.
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A multi award-winning wedding and events brand built from a dining room table into a national franchise network.
A multi seven-figure Northumberland farm redevelopment transforming historic stone steadings into executive homes.
In my book I share the story behind the methodology and the adversity that shaped it.
From bankrupt single mum to multi award-winning entrepreneur, the journey became the foundation of The I CAN Method.
The book reached number one across seven Amazon categories and continues to inspire leaders looking to rethink what is possible.
