Sarah’s Story
From losing a seven figure business during the financial crisis to rebuilding and creating award winning ventures, this is the story behind the work.
From losing a seven figure business during the financial crisis to rebuilding and creating award winning ventures, this is the story behind the work.
“I thought my life had ended when our business closed in 2008. With my home claimed in the bankruptcy and me and my son about to be evicted, I had no choice but to act. I reframed the way I looked at everything and I redesigned my whole life. I took control at 40!”
Many of the founders and leaders I work with first connect with the story behind my work.
My journey includes losing a seven-figure business during the 2008 recession, becoming bankrupt and having to rebuild my life from nothing.
At the time it felt like everything I had worked for had disappeared overnight.
But those experiences ultimately became the foundation of the thinking I now share through my mentoring and through The I CAN Method™.
This short video introduces that journey and the lessons that shaped the work I do today.

At 38 I became a bankrupt single mum.
My partners and I had lost a seven-figure business during the recession of 2008 where I had served as a Board Director.
Our home was repossessed and my son and I faced eviction.
For a moment it felt as though everything had fallen apart.
But when everything is stripped away you are left with one important choice.
You either stay stuck in the circumstances, or you decide to rebuild.
I chose to rebuild.
I reframed the way I looked at everything and redesigned my life from the ground up.
At 40 I took control of my future.

Starting again was not easy.
But through determination, focus and a completely new mindset I began building again.
The business I launched grew into a multi-award-winning company, which I later franchised across the UK.
Over the years I went on to build multiple ventures, invest in property and businesses, and support other founders navigating their own journeys.
Those experiences shaped the thinking that now underpins the work I do today.
During the darkest moments of rebuilding I began asking myself a series of questions.
Those questions helped me:
Those reflections later became the framework I now share with my clients - The I CAN Method™.
Everything I bring to my clients comes from experience, not theory.
I’ve built businesses from the ground up, scaled them nationally, navigated setbacks and delivered complex projects with real stakes.
The way I think, lead and support others is shaped by doing it myself.
Every stage of my journey has shaped the perspective I now bring to the founders and leaders I mentor.
I understand the pressure of leadership, the weight of responsibility and the moments when even the most capable people feel uncertain about what comes next.
Sometimes all it takes is the right perspective, thoughtful questions and the space to think clearly.
That is the work I do today.
A multi award-winning wedding and events brand built from a dining room table into a national franchise network.

A premium British wool fashion brand launching in 2026 celebrating craftsmanship, heritage and sustainable materials.

A multi seven-figure Northumberland farm redevelopment transforming historic stone steadings into executive homes.
“If like me you feel like your life is one big hamster wheel and there is no way of stopping to enjoy the better things in life, then I would highly recommend speaking to Sarah. I was fortunate to come across Sarah just at the right time and so pleased that I did. Not only has being coached by Sarah changed my life by showing me how to enjoy more time, but has also paid dividends (quite literally).”
— Craig Smith, Founder, The Printed Bag Shop

“I had the pleasure of speaking to Sarah as part of our internal TT Electronics Leadership Webinar Series. Sarah was incredibly engaging and her personal experiences and message landed close to the heart for many of the 400 people who attended the session. She truly is an inspirational person and I would have no hesitation recommending her or working with her again.”
— Guy Cohen, VP Talent Management, TT Electronics Plc

“This amazing lady mentored me and it changed my life. I will never forget our sessions, they were magic, moving and taught me so very much”
— Annabel Beeforth, Founder, Love My Dress and Co Founder What About Weddings
